Monday, December 26, 2011


All Products and Services can be categorized into two types - Premium and commoditized.

As a buyer try to convince the seller that his/her Product/Solution is commoditized.
As a seller try to convince the buyer that he is getting a premium service and he need to pay appropriate price for it. 

Keep in mind, convincing is not easy if the claim is grossly wrong. So you need to position your play appropriately.