Sunday, August 21, 2011

Healthy body No Diet

I love to eat..and eat a lot. Unfortunately all my favorite foods are the worst things to eat for keeping a healthy body - Cold drinks, Cheaps, Frys, Ice Creat, Goat Meat, Salad Dressings etc.(probably foodies can appreciate the fact that most healthy foods taste crap..not sure if we can create genetically modified food which taste great and still have less calorie, sodium or salt). So it's a bad compromise...(healthy slim body+Eat less food(which generally taste bad)) or (Become obese with all related problems+ Eat yummy food as much as you like)...I hate it.


Can we have a TRIZ like solution - have the best of both worlds? Will eat whatever we like but still have BMI within our control? I don't know if it is too complex to make but one solution can be placing an intelligent machine within our digestive system which will control the absorption of nutrients. Once just enough nutrients are absorbed for the time being it will stop the absorbing that specific element. Example once enough fat is absorbed no more fat will be absorbed. At that time Vitamin -A need may not have been fulfilled, so the system will look for any opportunity to extract Vitamin-A from the food we continue to eat - the rest of the food will be bypassed.


Sounds like a science fiction? I am sure you will love it and hope this is available in the market before we die obese :)

Saturday, August 20, 2011

Customer Loyalty, Acquisition Cost, Promotional offers etal.

In today's marketplace Customer Loyalty is a rare phenomenon. So many companies are trying to get Customer attention and share of Customer's wallet that it is increasingly becoming costlier to acquire Customer's business. Everyday customers are flooded with Daily Deals emails, Coupons in the mailbox, Promotional offers and account opening bonuses. Most of them ignore it(never open the email or throw them in the mailbox garbage bins). Second largest consumer category - exploit the offer and move on. Only the very few accept the offer and become loyal customers. Very inefficient, yet most popular(easy solution?).

There are few rare exceptions who never(or rarely) discount their prices but still can manage to get an extremely loyal customer base. Think about Apple or Disney - Have you seen them giving away deep discounts on a regular basis or sending promotional offers through mail? They do not. Instead they concentrate in creating an amazing product which people love to buy. Delighted customers do the advertisements free of charge(Inbound marketing?).

There is another great way to secure loyal customers - by being human and providing great customer support(zappos was a great example). When a company grows big it introduces lot of processes and procedures and thus become a giant robot loosing the human mind to help customers. 'We are sorry to hear that but as per our process...' instead of ' I am so sorry, let me try something for you...'. No prize for guessing who will win customer's soul.

Both these are tough to do when you are a big organization. Hence they are so rare. But they are worth the try!

Saturday, August 13, 2011

Beautiful Design and Elevator Pitch - But most startups fail to attack the big problems

I was reviewing the AngelList Startups. Most of them have fantastic website design and great elevator pitch(Can someone tell me how they draft such a beautiful story with multimedia, graphics etc. - there must be some great tool I am not aware of). Unfortunately most of them are either minor modification of familiar websites(leaders can easily implement the extra features and kill these followers, I saw many mint.com type sites) or target very small market size to become really successful(I found one website for buying travel plans for russia).


Niche is the theme for startups but I think there are many niche areas which have huge untapped potential and ideal for startups. 

How to guarantee your luggage won't be lost or stolen next time you fly

Interesting idea...this blog is full of interesting ideas:)

Thursday, August 11, 2011

Junk or Interesting - what do you think?

Read here and discuss :)

People here just vanish..

'There are no nameplates, no flowers and no reminders of their lives. People here just vanish'

Thanks Dr. Gupta for this story

When will we give enough importance to basics - Food, Water, Health and Education(Information)...

Tuesday, August 9, 2011

Thoughts on Statistics

Sometimes statistically negligible items get huge media importance but more critical but boring stats do not. Here is a fantastic TED Talk and a fantastic article.

'There are three kinds of lies: lies, damned lies, and statistics.'

Monday, August 1, 2011

Kiva - Best way to Help Entrepreneurs to grow out of poverty

Loans that Change Lives  - Kiva is offerring first $25 loan offer to get started. Believe in the power of multiplication effect, rather than helping a person with one time $25 you can use the same dollar multiple times and help multiple people by providing them Loans.

Give it a shot.